I had the chance to design the visual identity of the company Yakaïno. Young, dynamic and attentive, its mission is to help SMEs to rethink and improve their eco-design, their insertion in the circular economy, their carbon footprint, etc. Yakaïno puts 2 dots on the i’s for an innovative and sustainable entrepreneurial world. For these reasons, I chose a sober logo with a strong personality and bright colors that maintain a link with the plant world. The same goes for the two fonts used, Staatliches for the solid, well-designed, dynamic and modern look and Playfair for the organic, elegant, sustainable look. (You can see them in action on the website).